The Importance of PR Packages for Small Businesses

The Importance of PR Packages for Small Businesses Public relations is one of those tools that no business, regardless of its size or infrastructure, should be without, yet it can be hard to know if you are succeeding if you can’t always gauge its immediate impact. It’s one of the most common questions owners of smaller businesses in particular have: how do I know if my PR campaign is accomplishing what I want it to do? The answer to that, of course, will depend on the company, as each business leader will have different goals for its PR. Reaching those...